PayPal Adaptive Payments
If you’ve used PayPal in the past, you might be familiar with the Payflow involved, i.e.; a visitor lands on your sales page, hopefully clicks your Buy Now button and is whisked away to Paypal, where they login and complete the transaction.
A slightly more sophisticated Payflow involves the use of PayPal’s IPN, which returns the transaction details back to a page on your site, where you process it and store it in a database.
In both cases, your customer is typically returned to a thank you or download type of page where they might see an OTO or simply download the product they purchased.
PayPal refers to this as a Simple Payment…
For the startups out there, this works fine – you get paid, the customer get’s the product, everyone’s happy. And if that’s all you ever really need to do, this method has worked well for years.
The real problems with this type of PayFlow are:
- No Affiliate Program – Right off the bat I’ll tell you you’re leaving a fortune sitting on the table if you’re not running some type of Affiliate program! If you leverage the volume of sales affiliates can bring in versus the commission you’re paying them, you can easily explode your sales by a factor of ten or more!
- 3rd Party Affiliate Program – On the other hand, you might be using one of those expensive third-party Affiliate Programs that are difficult to implement, sometimes take a percentage of your sales, may involve monthly fees or are just plain difficult to work with. With some of them, you’ve got to manage when and how much to pay affiliates, deal with tax reporting (1099′s) and so forth…so much for automation, right?
- Unsecure Downloads – With or without an Affiliate Program, chances are your digital products are accessible to the public, whether you know it or not. They can often be found in search engines, download links don’t expire, etc., etc. And usually, if you or PayPal issues a refund, the customer does a chargeback or whatever, the download links stay active.
- More Customer Support – Make one little mistake with your program and watch the support tickets fly in…”I didn’t get my download link”, “When I came back from PayPal I got a 404 Page Not Found Error”, “Where’s my product!” and so on and so forth.
The bottom line is that instead of being fully automated, you end up spending a lot of your valuable time babysitting your sales and Affiliate Programs, and of course hand-holding customers to keep them happy.
Isn’t It Time To Take Your Sales Process To The Next Level?
PayPal’s Adaptive Payments API allows you, as the seller, to put together complex Sales Processing and Order Fulfillment systems with fully integrated Affiliate Programs for every product!
The most important benefit is in how PayPal allows us to interact with their API where Affiliates are concerned – take a look at this Payflow using the API:
Imagine this – a visitor lands on your sales page after being sent there by an affiliate. Instead of just sending them to PayPal as normal, WP InstantPay firsts calculates how to split the payment between the seller and affiliate (and even an Equity Partner) and then transmits this information to PayPal’s Adaptive Payments Server. PayPal responds back with a special Pay Key and then customer is redirected to PayPal to complete the transaction.
Here’s the beauty of it…when the customer clicks Pay Now at PayPal, you, the seller, are being paid your share and the affiliate is automatically paid their share – PayPal’s API takes care of all of the details!
What does that mean for you? Firstly, more affiliates, because every one of them know they’ll be paid immediately for every sale they make. Forget about tax reporting issues, because the affiliate’s share was never in your possession!
You don’t even need to maintain a back office affiliate area where they can login to check how they’re doing, because they already know how they’re doing in real time!
WP InstantPay provides reports for you to view your affiliate’s performance, earnings, refunds, etc., so you have everything you need at a glance to manage your sales process on autopilot!
And let’s say PayPal initiates a refund…your affiliate and you are automatically debited your shares and the download links are disabled instantly. There’s nothing for you to get involved in or worry about!
Since WP InstantPay allows you to set up unlimited products, you can easily launch a product with an Affiliate program, over and over and over with minimal effort on your part – just how cool is that?
Don’t worry about upsells either, because WP InstantPay’s one-click OTO system enables you to easily package follow up offers to your customers!
Gain An Edge Over All Of Your Competitors
The bottom line to outselling your competitors is having a larger, more proactive sales force than they have. Even with a great product, attracting hard-working affiliates can be difficult, but WP InstantPay Changes all of that.
Affiliates who know they can get paid immediately, after every sale, will beat a path to your door for the opportunity to promote your products for you!
So don’t delay – get your copy of WP InstantPay today and take your sales process to the next level!